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Spring cleaning brings new website
Rick Bussler, Publisher

With spring upon us (well, that’s actually debatable, but we’ll leave it alone for now), we have decided to do a little spring cleaning and spruce things up. And what better thing to do that with than our website.

This week we’re unveiling a new website at It launches Thursday with the latest content that we’ve been working on over the past week.

We’ve been using the same format for the past several years and felt it was time for a change. This has been in the planning stages for the past several months.

The new site offers a revamped design that’s more user friendly and easier to follow and navigate. We also have more options available quicker. We have found it lends itself better for people who like to pull it up on their iPhone screens.
Adding a new online format comes on the heels of rapid growth to our website over the past year. In March, we climbed to almost 2 million hits with about 45,000 unique visitors. Suffice to say, there are mega people accessing our information. While I can’t ever hit the million mark with the lottery, at least I can say I’ve done it with our website.

After we get this site up and running, we will be able to launch our own news app. This is especially exciting because you will get breaking news and sports as well as other information exclusive to Steele County. There are not many places offering that benefit locally. We’ll share more on that in the coming weeks.

With the website, we are always trying to provide quality local news pertaining to Blooming Prairie, Ellendale, Medford and Owatonna. We aim to serve readers with breaking news and a sampling of other stories that will be in our newspaper each week.

You’re still going to get the most comprehensive package by subscribing to our print edition or E-Edition, which gives you full access to the newspaper online.

For those seeking breaking news without constantly checking our website, we offer an e-blast service, which sends notices to your email when there are breaking stories or other important information we need to get out in a quick manner. Just contact our office and provide us with your email and we will get you on the list. You can also sign up for this service by going to our website.

I hope you don’t ever think we’re stuck in a rut around the Times. We are always trying to find new ways of serving our readers better, especially in the new digital age. I’ll admit it’s sometimes hard to wrap my head around the possibilities that exist, but I will say it’s fun to explore and implement new ways of doing things.

Providing local news is what we do best, and our goal is to deliver it by utilizing the latest and greatest methods available. After all, in my mind, an informed community is a better community.

If you find there are ways we can improve our new website, please let us know. We want to make this as easy as possible for you to navigate.

Our local news options just keep getting better and better as we go in hot pursuit of serving our readers in the best way possible.

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